Grayling and Wraith

Author: Cutter Streeby

How is a visual identity different from a brand identity - visual identity vs brand identity
Blog

Visual Identity vs Brand Identity: Why It Matters

Your brand has seven seconds to strike a good impression. With the sea of competition, standing out and appealing to your audience is a tall order. However, when done right, 13% of consumers would pay up to 50% more for your services or products if they perceive that your brand makes a positive impact on the world. Moreover, 55% of

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GPT 3.5 vs GPT 4 robots face-off with technological details
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GPT 3.5 vs GPT 4: Best Use Cases in Marketing

With the rise of AI models like GPT 3.5 vs GPT 4, media-based jobs in marketing and content creation have advanced, enabling marketers to create more tailored, effective, and engaging content with improved accuracy and efficiency.

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Learn how to design an AI marketing strategy with data analytics and AI technology, as depicted by a robotic hand manipulating holographic data charts.
Blog

How to Design an AI Marketing Strategy

Navigating the complexities of the modern marketplace demands a robust approach to innovation. Our featured article breaks down how to design an AI marketing strategy, ensuring your brand harnesses the full potential of AI to customize interactions, analyze data effectively, and optimize marketing operations for peak performance.

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