About Oransi
Oransi makes top-rated air purifiers that people use and need. They believe everyone deserves to breathe clean, fresh air and have been doing this for over 15 years. To achieve this, they challenge the status quo to build better air purifiers. Performance is most important in addition to being simple to use and reliable. Orani’s air purifiers clean 99.99% of airborne particles and have been considered the “Tesla of air purifiers”.
Their Goals
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- Brand Awareness
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- Build Community & Follower Growth
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- Increase Sales
Pain Points
Oransi has been designing and making air purifiers to provide people with the cleanest air possible, and that’s something that they’ve excelled at. However, they weren’t sure what to do when it came to promoting themselves and building a community on social media. Oransi expressed that they didn’t have experience with social ads and content. Oransi was referred to
Grayling and Wraith by a PR agency, and after an introductory call, was ready to have Grayling and Wraith help them to meet their social media goals.
Our Process
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- Kick-off Call for Brand Discovery
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- Review and Establish Client Goals
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- Identify Pain Points and perform SWOT analysis
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- Provide Custom Solutions and Strategies
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- Review and Build on Our successes
Our Solution
Content Creation & Social Media Management
Provided foundational content using high-quality and on brand content to stand out from their competitors. The goal for their organic content was to grow the brand online by creating a consistent social presence.
Enhanced Instagram, Pinterest, & Twitter
Our team utilized online tools to spark engagement on these platforms. Engagement is primarily done through following accounts that use hashtags that are relevant to the audience we wanted to attract for the Oransi brand.
Paid Social Ads
Grayling created Facebook Boost campaign, Facebook Likes campaigns, and eCommerce campaigns on Facebook and Instagram to increase brand awareness, build a strong following, and generate more sales for Oransi’s air purifiers.
Results
Scaled to over 2.1M in monthly Revenue
| Lifetime eCommerce Report | |||
|---|---|---|---|
| Reach | 1,765,395 | Checkouts Initiated | 1,941 |
| Impressions | 5,172,875 | Checkout Initiated Value | $1,271,229.15 |
| Clicks to Website | 63,497 | Checkout to Purchase Conversion Rate | 96.24% |
| Click-Through Rate | 1.23% | Sales | 1,868 |
| Cost per Click to Website | $1.47 | Revenue | $1,061,063.38 |
| Product Views | 35,652 | Ad Spend | $93,294.14 |
| Product View to Add to Cart Conversion Rate | 5.44% | Return on Ad Spend | 11.37 |
Grayling and Wraith was able to establish a robust influencer program and extensive retargeting to increase conversion rate and sales numbers to over seven figures a month.
| Lifetime Likes Report | |||
|---|---|---|---|
| Reach | 30,697 | ||
| Impressions | 59,234 | ||
| Page Likes | 4,034 | ||
| Cost per Page Like | $0.99 | ||
| Ad Spent | $3,976.54 | ||
Grayling and Wraith increased the exposure of Oransi’s Facebook content by boosting posts to their target audience, thus increasing their reach, impressions, and overall engagement.
| Lifetime Boost Report | |||
|---|---|---|---|
| Reach | 68,945 | ||
| Impressions | 106,616 | ||
| Post Engagement | 21,045 | ||
| Cost per Post Engagement | $0.07 | ||
| Ad Spent | $1,391.05 | ||
Grayling and Wraith’s organic social posts helped Oransi establish a solid presence across Facebook, Instagram, Twitter, and Pinterest. Through eye-catching photos and engaging copy, we were able to connect with their audience, build engagement, and inform users about how great Oransi’s air purifiers are.
